|Weddings Without Drama|
|By Jill Simpson|
Imagine a bridal showroom that actually has as its motto “F*&k Weddings” (uncensored). Picture it as a cross between a hippie commune and a dreamy boho fantasyland with dreamcatchers and a fabric-draped yurt for a dressing room, and run by a young woman in an Indian-print dress and no makeup, her waist-long blonde hair twisted into a loose braid. Imagine a place where you can drink champagne and hang out with the laid-back cool girls you’d never imagine setting foot in a bridal showroom.
That’s a description of Stone Fox Bride, a wedding boutique in revolt against the traditional wedding-industrial complex, started by Molly (Rosen) Guy ’99 in 2011, when she couldn’t find the kind of boutique and dress she envisioned for her own low-key wedding. Stone Fox Bride has taken Instagram by storm, become a media darling, and been dubbed “the best anti-Bridezilla showroom” by Time Out New York.
BAM You were a creative writing concentrator—how in the world did you make your way into the bridal business?
GUY When I couldn’t find the small, edgy wedding boutique I had imagined would exist in New York, I started thinking about opening my own. I had absolutely no background in business or fashion. By the time I started Stone Fox Bride, I was home with a new baby, and it was right when everyone was getting on Instagram. I started churning out content on Instagram, it went viral, and the business exploded.
BAM What turned you off about traditional wedding dresses?
BAM How do you think weddings have changed and what trends are you seeing now?
BAM On the other hand, hasn’t the influence of Pinterest, Instagram, and wedding blogs raised the bar even higher for what a wedding “should” be.
BAM What advice do you have for couples planning a wedding who want to keep it personal and not out of control?
It’s always nice to write your own vows. The drama of bridesmaids and a bridal party is not necessary, unless it’s something you really want. Incorporate family members into your ceremony. My Nonna [grandmother] died right before I got married, and I sewed a piece of her wedding dress into mine, and served a recipe of hers at our reception to honor her.
BAM What’s next for Stone Fox Bride?