Marcello Picone writes: “For the past several years I’ve found a new calling as a conversation designer. Earlier this year I created and launched the conversation for a digital “cookie coach” named Ruth for Nestlé. You can chat with Ruth who, among other topics, helps you bake the perfect personalized chocolate chip cookie. And who couldn’t appreciate a nice warm cookie of their very own these days? Folks can talk to Ruth anytime at verybestbaking.com. She’s a robot. She never sleeps.”
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Class of 1990