Anthony R. Jaffe ’55

Anthony R. Jaffe ’55, of Pittsburgh; June 19, of cancer. He had a successful career in advertising, creating iconic commercial jingles and slogans including “Big Fig” Newtons and “Silly Rabbit, TRIX are for kids.” He began his advertising career at the former Doyle Dane Bernbach and rose in the business with positions at J. Walter Thompson, Dancer Fitzgerald, Campbell Mithun Esty, and Della Femina McNamee before joining MARC USA, where he became senior vice president and executive creative director in Pittsburgh. Audiences in the Pittsburgh region have seen his contributions in campaigns for the Pittsburgh Zoo, the Make-A-Wish Foundation, the Rite Aid Corp., and UPMC Health System. His work has earned him numerous major creative awards, including Cannes Gold Lion, CLIOs, an international Radio and TV Gold Medal, and induction into the Pittsburgh Advertising Hall of Fame. He was a member of the American Society of Composers and Publishers and the Screen Actors Guild. He supported the Brown Sports Foundation and enjoyed solving the New York Times crossword puzzle. He is survived by his wife, Gwen; daughter Elizabeth Jaffe ’87; a son and daughter-in-law; and two grandchildren.