Clifton V. Rice ’64

Clifton V. Rice ’64, of South Dartmouth, Mass.; Dec. 20, from complications of Alzheimer’s. After graduation, he went on a motorcycle tour of Europe. Upon his return to the U.S., he married and began working in advertising in New York City. He then joined the U.S. Army, completed training, and was commissioned as an Infantry officer and, after additional training as an Information Officer, was posted to Seoul, Korea. Returning to the U.S. he enrolled at Boston University Graduate School of Communications and while there worked at the campus radio station, WBUR, developing news programming. After graduating from BU he and his wife lived in Cambridge and then settled in Lincoln, Mass., where he took a job at Houghton Mifflin Company in their New Media Department. He was promoted to head of the department and then made a vice president in charge of developing software products. He left Houghton Mifflin in 1985 and went to work for Cullinet Software Company, producing informational and educational videos for software customers. In 1990 he was recruited by Fidelity Investments to create an independent media company within Fidelity. Fidelity Images was created and grew under his management. He retired from Fidelity in 2007 and moved to South Dartmouth, where he volunteered at the New Bedford Whaling Museum providing tours. He also became involved with the Dartmouth Natural Resources Trust and served as president from 2011 to 2017. He helped both organizations improve their public communications. He enjoyed hiking, biking, sailing, and singing in Sharing a New Song choir group and the New Bedford Choral Society. He is survived by his wife, Margaret-Ann “Mickie” Parker Rice ’64; a daughter; a son and daughter-in-law; four grandchildren; a sister and brother-in-law; a sister-in-law; and two brothers.